EMPIRE X MF26 Brings Celebrities and Influencers Live Nationwide

Unleashing hot deals: "ONE LIVE Thai Helping Thai: One Live Sweeps the Whole Warehouse," this 7 April

EMPIRE joins MF26 in bringing "Tack Pharunyoo" together with an army of celebrities and creators to open a major game that shakes up the live-commerce scene, with the spectacle "ONE LIVE Thai Helping Thai – One Live Sweeps the Whole Warehouse." Championing the "Thai Helping Thai" concept, it blends the power of entertainment with unbeatable deals, packing the warehouse with famous-brand products, livestreaming all day long, inviting Thais to shop with fun at warehouse-clearance prices — pinned on TikTok Live nationwide this 7 April!

It can be said this is another event that "didn't come just to play" when two big organizations — Origin Global Empire Public Company Limited, or EMPIRE, joined hands with Movefast Public Company Limited, or MF26 — launched the major project "ONE LIVE Thai Helping Thai – One Live Sweeps the Whole Warehouse," a live-commerce spectacle that will turn the mobile-phone screen into "a warehouse everyone can access," while creating a new ripple and running Thailand's live-commerce scene at full speed.

The special feature of this event lies in its concept, taking the "Thai Helping Thai" idea — an economic-stimulus project set to happen again before long — and adapting it perfectly to the world of live commerce in line with the new-era online-shopping trend, turning ordinary shopping into an experience that is "fun, exciting, and truly worthwhile," as if bringing goods to sell at whole-warehouse wholesale prices — which not only helps ease the cost-of-living burden for consumers but also opens the opportunity for Thai entrepreneurs to grow together.

Amid a celebrity lineup that draws gasps, this event must be described as "a gathering of every trending big name" on TikTok Live, on the main channel of Tack Pharunyoo @tack_pharunyoo and Zone Live Affiliate, a commission mine where the more you go live the more worthwhile it is, blanketing the heat from midday to nightfall. Running in parallel from 11:00–14:00 is the "Livestreaming Housewives Show for Their Kids" segment, led by Fon Marisa and Kukkik Maeban Tamruat on channel @chaniporn.oo, reinforced by Kong Ayu Noi Roi Ran and Mae Puy Piyaporn, or Mae Puy TPN, the woman behind the success of Thai beauty queens on the world stage, together with Indy Sankosik, her son who escorts the beauty queens to jointly crown the Miss Livestream Sales queens — paired with the "King of Air" segment by Ae Aefake, conjuring special prices on items that are no secret but seriously cool.

Next, from 14:00–17:00 is the "Dad Will Rap, Mom Will Sell" segment by the trending couple Nana Rybena @nanarybena and Way Titanium, along with special guest, best friend for every situation, DJ Boy Charukrit … then into the fiery-kitchen mode "The Slicing Diva and the Stir-Frying Mom" from 17:00–19:00 by Sendai Pimlada, or SorDorStyle @sordorstyle, who just cleared up her drama and presses on selling together with the mom who ends drama in every era, Noomam Suriwipa & Bobby Robert, adding color with Pat Parit, or Pat PowerPat.

Before the peak explodes in the "Big Fights Big" segment from 19:00–20:00, when Tack Pharunyoo, the ultimate social megaphone who stirs up trouble in every scene, clashes with Art Pasut, a true crispy-pork vendor in the flesh, along with special guests Fern Passakorn and Pat PowerPat — whispering that "hold your phone tight, because in this stretch the hot deals will pour down until you can't sit still" … closing with fireworks exploding to continuously celebrate the success, through to 20:00–22:00 with "Bold Mouth, Live Dare," as Tack Pharunyoo teams up with Dr. Mallika, doubled by Ajarn Beer Kon Teun Tham, Ma Oranapha, and Fern Passakorn, coming to spar live — truly "every segment has a story, every hour has something viral"!

On the product-deal side, the game is played "clearing the whole warehouse," led by Shokubutsu Monogatari from the Saha Pathanapibul group, specially arranged for ONE LIVE: the refill shower cream Pack 3 reduced to THB 159 (from THB 180) with free shipping, and the 400 ml pump-bottle set Pack 3 at THB 229 with free shipping, while the EXFAC line, a best-seller at the EVEANDBOY shop from Shop Global with an online promotion here first, offers 400 ml pump/refill shower cream for only THB 99 (from THB 149) with a buy-1-get-1 promo and free shipping, plus a highlight of the event with the launch of the new EXFAC MAN 2IN1 SHOWER AND SHAMPOO 90ML, along with a "market-opening deal" for the first time both online and offline, with a Pack of 4 sachets at THB 99 with free shipping. There are also other products at incredible prices — the kind that, once seen, you have to grab quickly, or you may miss out before you know it!

This event will be the latest new chapter in the live-commerce scene, streaming non-stop on TikTok Live so that everyone can get close to their favorite celebrities and influencers continuously from morning to night, while bringing offline and online liveliness together as one in the O2O (Offline to Online) format, reinforced by a large army of creators selling simultaneously in real time — making this shopping not just worthwhile but "more fun and colorful" than ever.

Mark your calendars for "ONE LIVE Thai Helping Thai – One Live Sweeps the Whole Warehouse" on 7 April 2026, from 11:00 to 22:00, on TikTok Live channels @tack_pharunyoo, @chaniporn.oo, @aeaefake, @nanarybena, @sordorstyle, and the celebrities and creators going live together nationwide, at the activity plaza of Habito Mall, Phra Khanong, a lifestyle community mall by Sansiri — then come shop, cheer, and build the power of "Thai Helping Thai" together!