EMPIRE Teams Up with MF26 to Launch "ONE LIVE – One Live Sweeps the Whole Warehouse"

EMPIRE joins forces in a landmark collaboration with MF26, a leader in Live Commerce, to launch the "ONE LIVE – One Live Sweeps the Whole Warehouse" spectacle on 7 April 2026 at Habito Mall by Sansiri. Extending its vision of an Emerging Business Empire, the Company expands its capabilities from a specialist in engineering systems to a developer of digital infrastructure, through the creation of a new-form business ecosystem. Championing the O2O (Offline to Online) model to connect the offline world to the online world, it brings together famous influencers to create the phenomenon of an "army of online sellers" — the grandest of the year — with a sales target exceeding THB 10 million.

Ms. Watcharaporn Suwinchai, Chief Executive Officer of Origin Global Empire Public Company Limited, or EMPIRE, revealed that in an era when Thailand's digital economy is trending toward growth as high as 4.2% and is expected to reach a value of THB 5.6 trillion in 2026 — growing twice as fast as the country's GDP — the Company sees enormous opportunity to extend its business under the vision 'Maximizing Asset Yield Through Integrated Innovation,' in order to become a Digital Infrastructure Developer that generates revenue and enhances strong profitability, while remaining firmly rooted in the Company's expertise in engineering systems.

The Company is proceeding with its strategic-collaboration plan with Movefast Public Company Limited, or MF26, combining EMPIRE's engineering expertise with MF26's integrated innovation to elevate M&E work into a "High-Efficiency Commerce Infrastructure" that enhances competitiveness and generates revenue sustainably in the digital era.

"This collaboration with MF26 is a Complementary Partnership aligned with the concept 'Nothing is impossible: Think fast, Move faster, Win bigger,' which matches the DNA of both companies. This gave rise to the 'ONE LIVE – One Live Sweeps the Whole Warehouse' spectacle, which uses the O2O (Offline to Online) marketing model to seamlessly connect consumer experiences across both worlds, in order to solve structural problems sustainably while building strong revenue growth under strict good governance. This is consistent with data from Technavio, a global market research and advisory firm, which notes that businesses that successfully use the O2O model can increase customer lifetime value by up to 20%," Ms. Watcharaporn added.

Mr. Toshi Sirijiwanont, Chief Executive Officer of Movefast Public Company Limited, or MF26, said that for decades E-Commerce has always operated on the same principle: customers 'search' for what they want and then decide to buy. But today the world is changing completely. We have entered the era of Modern Social Commerce, where algorithms discover products on behalf of consumers — a world where entertainment becomes the gateway to purchase, and where discovery, review, and purchase all happen instantly within a single ecosystem.

"This is not just a change of sales channel; it is a change in consumer behavior across the entire system. Today, more than 70% of consumers do not start by searching but by 'discovering' on social media, consistent with data indicating that 90% of Thai consumers have purchased products through social networks, and that the Social Commerce market in Asia-Pacific is trending toward USD 1.2 trillion by 2030. Moreover, the conversion rate of Live Commerce is as high as 30% — ten times that of traditional E-Commerce. This is why MF26 is not just building a Commerce Platform, but a 'Discovery Engine' for the new economy. The partnership with EMPIRE will help us expand the capabilities of this infrastructure to robustly support the growth of ASEAN's digital economy, which is expected to exceed USD 300 billion," Mr. Toshi said.

The "ONE LIVE – One Live Sweeps the Whole Warehouse" event will be held on 7 April 2026 at the activity plaza of Habito Mall by Sansiri, bringing together quality products from leading partners, such as products in the Saha Pathanapibul group and Kinaree-brand rice by Ming Mongkol International Trading, through livestreaming on the TikTok platform all day from 11:00 to 21:00, with an army of famous influencers joining to create numerous phenomena — an "army of online sellers" that is once again among the grandest of the year.