EMPIRE Joins MF26 to Elevate Thailand's LIVE COMMERCE

Championing a new business model that created a nationwide livestreaming phenomenon

EMPIRE, together with MF26, announced the success of the "ONE LIVE Thai Helping Thai: One Live Sweeps the Whole Warehouse" event, reaffirming the organization's potential through the use of innovation to become a hub of business-partner collaboration. It created a new nationwide livestreaming phenomenon, championing the O2O marketing model that connects online and offline to develop the Live Commerce industry effectively, while joining forces with leading consumer-goods partners to drive long-term business growth.

Ms. Watcharaporn Suwinchai, Chief Executive Officer of Origin Global Empire Public Company Limited, or EMPIRE, revealed the success of its collaboration with Movefast Public Company Limited, or MF26, a comprehensive e-commerce service provider, in organizing "ONE LIVE Thai Helping Thai: One Live Sweeps the Whole Warehouse," a large-scale live-commerce event that created a new phenomenon for Thailand's Live Commerce industry. It received an overwhelming response from consumers nationwide through the TikTok Live channels of celebrities and creators who joined to show the power of "Thai Helping Thai," reflecting the potential of Live Commerce to generate real-time sales effectively.

This success reflects the Company's strategy of becoming a hub of strategic business-partner collaboration, starting from a Pilot Project to analyze business problems and risks before expanding to a larger collaboration network and service offering, in order to strengthen its advantages and profitability while extending its potential to grow revenue in new dimensions. In this collaboration, EMPIRE advances the development of its business structure by using innovation as the core in designing business solutions, while MF26, as a leader in Live Commerce infrastructure with a creator network and comprehensive support systems, complements the business ecosystem to make it more complete.

This collaboration is therefore not only a merging of the potential of both organizations but also a proof of concept for the O2O (Offline to Online) business-connection model, which can reach consumers broadly and effectively, elevating retail into a new era driven by innovation and by connecting markets across every segment — another key mechanism in propelling Thailand's e-commerce industry to grow by leaps and bounds.

At the same time, the event received a strong response from leading business partners who supported it by supplying products, including: Sansiri Public Company Limited, or SIRI, for the event venue "Habito Mall," designed to serve the lifestyle of a new generation with everything for complete living; Sri Nanaporn Marketing Public Company Limited, or SNNP, a leader in snack and beverage products in Thailand, which brought its popular Jele brand in a variety of forms and flavors for consumers to shop; Sappe Public Company Limited, or SAPPE, a leading Thai producer and distributor of health and beauty beverages, which presented beverage products in powdered drink-mix form such as collagen and coffee to meet the needs of modern health-conscious consumers; and Madame Bioscience Public Company Limited, or MADAME, which produces and distributes skincare and cosmetic products under the "Madame Louis" brand, which has received an excellent response from users from launch to the present.

The event also presented quality products from Saha Pathanapibul Public Company Limited, or SPC, which drew interest from attendees with special-price campaigns, and from Ming Mongkol Charoen Thanya Rice Mill Company Limited, producer of Kinaree-brand rice products, which generated buzz at the event. In addition, there were brand products from celebrities and creators who joined the event, such as Hi-Cool air conditioners, ULTI Zenergy supplements, Racha Kuay Jub Ubon, TUNG TUNG mini rice crackers, TN-EV new-technology fire extinguishers, Aelova Lava Plus effervescent supplement tablets, Aotura supplements, and Jasbuk instant rice.

Throughout the event, special promotions were offered in Flash Deal format, released hour by hour — a key strategy to stimulate consumers' instant purchase decisions and to build awareness between brands and consumers effectively, resulting in continuous popularity and viewership throughout the day.

"The 'ONE LIVE Thai Helping Thai: One Live Sweeps the Whole Warehouse' event is a model of success for the new way of doing business that EMPIRE is pursuing — to become a central platform for business collaboration by merging the strategic strengths of each partner to create value for the entire business system and elevate long-term competitiveness. At the same time, the Company plans to extend collaboration in various forms to develop the business ecosystem, enhance profitability, and support sustainable growth in the future," Ms. Watcharaporn said.