Curtain Falls on "ONE LIVE Thai Helping Thai – One Live Sweeps the Whole Warehouse"

"Tack Pharunyoo" leads an army of celebrities and creators to create an explosive livestreaming phenomenon

EMPIRE X MF26 staged the grand "ONE LIVE Thai Helping Thai – One Live Sweeps the Whole Warehouse," whose momentum proved irresistible. "Tack Pharunyoo" led an army of more than 100 celebrities and creators, unleashing a livestreaming surge across TikTok nationwide, uniting the collaborative power of business partners to shake up Thailand's Live Commerce scene, connecting the online and offline markets into one, and advancing the development of a new business model powered by innovation.

The event drew a huge buzz and rippled across social media as the live-commerce spectacle "ONE LIVE Thai Helping Thai – One Live Sweeps the Whole Warehouse" created a phenomenon that brought together celebrities and creators from all across Thailand in full force, led by "Tack Pharunyoo," a true livestreaming commander, together with Art Pasut, Ma Oranapha, Noomam Suriwipa & Bobby Robert, and Fern Passakorn, joining forces with top creators such as Fon Marisa, Kukkik Maeban Tamruat, Sendai, Ae Aefake, Mae Puy TPN, and Mymint Jiraporn (Miss Thailand 2026), and many more, taking turns going live with non-stop energy all day, generating an overwhelming response from viewers nationwide and becoming one of the most talked-about events in the Live Commerce world.

The event's success went beyond the celebrities, reinforced by leading business partners who joined to add color and complete the comprehensive shopping experience — including Sansiri Public Company Limited, which supported the "Habito Mall" lifestyle space, turning it into the vibrant center of the event, together with "Vales Haus," a new resort-style condominium in the T77 Community location, the "Beans Coffee" café, and "The Peri" hotel, with details available on the "KUHU App"; Sri Nanaporn Marketing Public Company Limited, which brought its popular "Jele" products for shoppers to choose from to their heart's content, led by "Jele Jelly Soda," combining fizzy soda with a fun chewy experience; Sappe Public Company Limited, with its health and beauty beverages in powdered drink-mix form, such as "Sappe Beauti Powder Collagen Stix" collagen and "PREAW Chromium Veggie Powder" fiber powder; and Madame Bioscience Public Company Limited, with its "Madame Louis" products that continue to gain momentum in the beauty market, such as the Snow Lotus line and Liquid Collagen supplements.

In addition, Saha Pathanapibul Public Company Limited led a lineup of special-price products to draw viewers in during the livestreams, including EXFAC, SYSTEMA, Shokubutsu Monogatari, Pao, Kirei Kirei, and Salz, together with Kinaree-brand rice from Ming Mongkol Charoen Thanya Rice Mill Company Limited, which drew great interest at the event. There were also brand products from celebrities and creators, including Hi-Cool, ULTI Zenergy, Korea King, Racha Kuay Jub Ubon, TUNG TUNG, TN-EV fire extinguishers, Aelova Lava Plus, Aotura, TRIA, Cattery Care, Auntie Mam Pad Thai, Pat Paploen processed fruit, Mae Ban Yen chili paste, and Jasbuk jasmine konjac rice, adding to the variety — along with the Flash Deal strategy releasing hot promotions every hour to drive real-time purchase decisions, keeping the shopping atmosphere lively throughout the day.

Behind this success was the joining of forces of two organizations — Origin Global Empire Public Company Limited, or EMPIRE, and Movefast Public Company Limited, or MF26 — which together drive a new business model, with EMPIRE reaffirming its role as a "hub of strategic business-partner collaboration" that uses innovation as the core in designing solutions, and MF26 reinforcing it with its strength in Live Commerce infrastructure and a nationwide creator network. This collaboration has thus become a model project for truly connecting the Offline and Online worlds (O2O), elevating Thailand's e-commerce industry into a new era, and marking the starting point for expanding collaboration in the future.